Animated Desktop Screenmates Performance

Mitx Slides July07 1 • 1. 1 • 2 marketing sciences applied Desktop Applications, Screen Mates, Widgets, Gadgets, Modules, Oh My!!! • 3 Nick Quagliara, Chris Heitmann, Stephen DiMarco, Dan Gallagher, M.S IU School of EVP One to One CMO Compete.com VP of Audience Informatics Interactive, & Architecture Managing NetworkWorld Jeffrey Director OTOlabs Bardzell, Ph.D. Shaowen Bardzell, Ph.D. Desktop Applications, Screen Mates, Widgets, Gadgets, Modules, Oh My!!! • 4 Disaggregated Media Landscape Desktop Applications, Screen Mates, Widgets, Gadgets, Modules, Oh My!!! • 5 The Disruption is Now Massive change in media consumption Atomization – started with RSS Re-aggregation by users Desktop Applications, Screen Mates, Widgets, Gadgets, Modules, Oh My!!!

• 6 Disaggregated Media Characteristics Consumer Controlled – Permission Addressable Modular – scalable by platform Customizable – personal, timely, location Desktop Applications, Screen Mates, Widgets, Gadgets, Modules, Oh My!!! • 7 Four Disaggregated Media Types Branded Desktop Apps Widgets Desktop Desktop Widgets communicators Personal Web ScreenMates Widgets / Start Page Modules Email / RSS Public Web Widgets Mobile Platforms Desktop Applications, Screen Mates, Widgets, Gadgets, Modules, Oh My!!! • 8 Desktop Widgets Yahoo Widgets Apple Dashboard Vista Sidebar Google Gadgets Desktop Applications, Screen Mates, Widgets, Gadgets, Modules, Oh My!!!

These screenmates are the ones I, well, just don't like mostly. I like the little animal ones, and these are people, mostly. They lack the cuteness element. Some are mildly diverting, however, and I'm willing to concede some people really like them, so here they are for your viewing pleasure. Jul 25, 2007. Desktop alerts: audio, dialogues, animated Communicators deliver highly relevant messaging ScreenMates bring characters to life Desktop.

• 9 Desktop Widget Example: Vail Resorts Desktop Applications, Screen Mates, Widgets, Gadgets, Modules, Oh My!!! • 10 Personal Web Widgets / Start Page Modules My Yahoo! iGoogle Live.com Netvibes Pageflakes Desktop Applications, Screen Mates, Widgets, Gadgets, Modules, Oh My!!! • 11 Public Web Widgets MySpace – 68mm users Facebook – 26mm users Blogs – 60 million identified blogs Blogger Typepad Wordpress Many more Desktop Applications, Screen Mates, Widgets, Gadgets, Modules, Oh My!!! • 12 Public Web Widgets: Red Bull Roshambull Desktop Applications, Screen Mates, Widgets, Gadgets, Modules, Oh My!!!

• 13 Top Public Web Widgets Worldwide Thousands of Users 150.0 117mm 112.5 82mm 75.0 30mm 28mm 25mm 37.5 0 Slide RockYou PictureTrail PhotoBucket BunneyHeroLabs Desktop Applications, Screen Mates, Widgets, Gadgets, Modules, Oh My!!! • 14 Branded Desktop Applications (BDAs) Stand-alone executable applications driven from internet data sources Highly configurable, unlimited functionality Desktop alerts: audio, dialogues, animated Communicators deliver highly relevant messaging ScreenMates bring characters to life Desktop Applications, Screen Mates, Widgets, Gadgets, Modules, Oh My!!! • 15 BDA Examples Desktop Applications, Screen Mates, Widgets, Gadgets, Modules, Oh My!!! • 16 Email / RSS Email has nearly universal penetration 97% of online consumers Email remains a staple of online marketing 94% of interactive marketers use email 5% average click-through since 2003 Use email to seed other platforms RSS is foundational for widget ecology Desktop Applications, Screen Mates, Widgets, Gadgets, Modules, Oh My!!!